Our Branding Work — Case Studies in Brand Strategy, Identity & Repositioning
Our work reflects our thinking: rigorous strategy, distinctive design and a relentless focus on real business outcomes.
WORK / GRIHUM HOUSING FINANCE LTD
Rebranding Poonawala Housing Finance to Grihum Housing Finance
Brand Strategy + Naming & Identity Design + Brand Launch
Digital Assets + Environmental + Communication
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Digital Assets + Environmental + Communication
WORK / SUCRA
Self-created
sustainable jewellery,
the Gen Z way
sustainable jewellery,
the Gen Z way
Brand Strategy + Naming & Identity design + Brand Narrative
Digital Assets + Print + Packaging.
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Digital Assets + Print + Packaging.
WORK / CEINSYS TECH LTD.
Rebranding Ceinsys Tech
Ltd. a listed IT company
in the geospatial and mobility space.
Ltd. a listed IT company
in the geospatial and mobility space.
Brand strategy + Identity + Print + Web
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WORK / SPECTA SURFACES
Imagination comes
alive in all
its vibrancy
alive in all
its vibrancy
Brand Strategy + Naming + Identity + Digital + Communication
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WORK / HOP ELECTRIC
Creating a brand personality, look and feel for an upcoming EV brand in mobility.
Brand strategy + Architecture + Guidelines
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WORK / ADDVERB TECHNOLOGIES
Motion Reimagined:
Rebranding India’s leading
intralogistics automation experts
Rebranding India’s leading
intralogistics automation experts
Strategy + Identity + Digital + Launch + Product branding
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WORK / MATA
Positioning and
rebranding a Kolkata
based logistics company
rebranding a Kolkata
based logistics company
Brand strategy + Identity + Digital Design
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WORK / ELASTIC RUN
'Network of possibilities' -
branding to bring alive the
strategic intent
branding to bring alive the
strategic intent
Brand strategy + Identity + Print + Website
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WORK / Ensemble D&B
From leading fitout
prowess to ‘design & build’:
enabling the brand leap
prowess to ‘design & build’:
enabling the brand leap
Brand strategy + Identity + Print + Digital
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WORK / AERIES TECHNOLOGY GROUP
The brand transition
from Aeries Technology
Group to ATG
from Aeries Technology
Group to ATG
Brand Positioning + Identity Design + Digital
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WORK / SOFTTECH ENGINEERS
Identity Design & development
for a software company
within the AEC domain
for a software company
within the AEC domain
Brand Positioning + Identity + Digital
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WORK / MAHINDRA FARM EQUIPMENT
Research among the farmer
community to identity need
gaps & propose way forward recommendations
community to identity need
gaps & propose way forward recommendations
Research + Positioning + Brand Architecture
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WORK / ESCORTS
Recommendations on
positioning based on market
realities and consumer insights.
positioning based on market
realities and consumer insights.
Research + Brand Positioning
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WORK / RUMMY CIRCLE
Insights based
recommendations on brands
positioning & value proposition
recommendations on brands
positioning & value proposition
Research + Positioning + Creative Directions
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WORK / SORTED
Sorted:
The app for the
last minute traveller
The app for the
last minute traveller
Identity Design + Digital Design + Launch
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WORK / LAKSHYA
Repositioning the brand and
packaging design for the entire
portfolio
packaging design for the entire
portfolio
Brand Positioning + Identity + Product Design + Packaging
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WORK / WILLOWS
Creating India’s
first Club-Resort in
collaboration with Taj
first Club-Resort in
collaboration with Taj
Naming + Strategy + Identity Design + Launch
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WORK / REPLAY
Rebranding
India’s leading play
equipment company
India’s leading play
equipment company
Strategy + Identity Design + Print + Digital Design
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WORK / HORIZON POLYMERS
Rebranding
one of India’s
top 100 SMEs
one of India’s
top 100 SMEs
Brand strategy + Identity + Print + Web
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WORK / HK
Rebranding one of
India’s largest diamond
manufacturing company
India’s largest diamond
manufacturing company
Strategy + Identity + Design + Digital
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WORK / AVANSE
India’s leading
pvt sector education
loans brand
pvt sector education
loans brand
Strategy + Print + Communication
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WORK / Jayabheri The Peak
Branding a high luxury
project by Hyderabad’s
premier developer
project by Hyderabad’s
premier developer
Naming + Identity + Strategy + Print + Digital
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WORK / CVS
Re-branded a leading
company in HVAC category
for UAE market
company in HVAC category
for UAE market
Brand Positioning + Identity + Communication + Digital
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WORK / In2Cable
Creating a new brand in
broadband & internet TV
for the Hinduja Group
broadband & internet TV
for the Hinduja Group
Brand Positioning + Identity + Communication + Digital
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WORK / Hershey’s India
New variant designs
for Sofit to deliver
on premiumness
for Sofit to deliver
on premiumness
Brand Positioning + Packaging Design
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WORK / CHAITIME
Narrative packaging for
complete tea range from
Sapat Chai
complete tea range from
Sapat Chai
Naming + Identity + Packaging
WORK / MYSCAPE COURTYARD
Amenities
that accentuate the
joy of living
that accentuate the
joy of living
Brand Strategy + Identity + Print
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WORK / LA PROMENADE
Branding
the Pride
of Ambivali
the Pride
of Ambivali
Identity Design + Print + Digital Design + Launch
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WORK / VERCHESKA
Branding technology
that simplifies
the travel business
that simplifies
the travel business
Identity Design + Print + Digital Design + Launch
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WORK / SAINT-GOBAIN
Packaging for a new
brand from India’s largest
Scrub Pad manufacturers
brand from India’s largest
Scrub Pad manufacturers
Naming + Identity + Packaging
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WORK / KALAGYA
Branding a new
entrant into the
home furnishings
entrant into the
home furnishings
Strategy + Identity Design + Print + Digital Design + Launch
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WORK / PRABHUDAS LILADHER
Building brand equity
for Mumbai’s largest
broking houses
for Mumbai’s largest
broking houses
Print + Digital Design
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WORK / YUPP TV
Coming soon
Coming soon
WORK / NORTON
Automotive range
Aerosols packaging for
new brand from Norton
Aerosols packaging for
new brand from Norton
Naming + Identity + Brand Architecture + Packaging
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WORK / YOUR SPACE
Branding one of
India’s first personalised
storage services
India’s first personalised
storage services
Naming + Identity + Strategy + Communication + Digital
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WORK / JAYABHERI THE CAPITAL
Branding a gated
complex in Telangana’s
new capital region
complex in Telangana’s
new capital region
Identity + Strategy + Print + Digital
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WORK / FIRSTOUCH MOBILES
Branding
India’s first
regional smartphone
India’s first
regional smartphone
Strategy + Identity Design + Print + Packaging + Launch
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WORK / ENSEMBLE INFRASTRUCTURE
Creating a
dynamic identity for
multi-faceted expressions
dynamic identity for
multi-faceted expressions
Identity Design + Print
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WORK / SHREE SHUBHAM LOGISTICS LTD.
Comprehensive
branding in a
sunrise industry
branding in a
sunrise industry
Identity Design + Print + Digital Design
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WORK / Leading FMCG Company
Coming soon
Coming soon
Packaging for extensions
of a leading soya based
beverage brand
of a leading soya based
beverage brand
Packaging
WORK / Leading FMCG Company
Coming soon
Coming soon
Packaging design for a
new Whey Protein based
health supplement
new Whey Protein based
health supplement
Packaging
