In a nutshell

The mobility space, particularly in the EV segment, seemed cluttered with similar propositions. The category needed a strong visual representation of both power and mileage, along with essential EV attributes like environmental friendliness. The visual design of the brand has been created to embody movement and dynamism, while allowing for flexible usage—important aspects considering the brand will largely be visible through its digital communications. This approach also informed the brand architecture, ensuring the brand’s visual and strategic elements could work cohesively across its evolving portfolio.