The beginning of good health
From farm to home - partnering a regional food brand to narrate the
local goodness story
Brand Strategy + Identity + Print + Digital
The context:
Goodness is natural and near
Lakshya Foods has been serving fresh, healthy milk and milk products in its core geography of Jind in Haryana. A passionately managed family enterprise, Lakshya Foods understands that its offering is built on healthy farms and happy cattle. Rich, nutritious, natural milk produced through traditional farming is their essence, and as a branding agency in Mumbai, India, we helped shape an endearing brand narrative around these values.
Portfolio creation:
A cohesive brand narrative
Built around a simple visual system
Designed the entire portfolio of dairy range - 50+ SKUs designed Bringing alive the goodness of health promise through packaging
Health all the way
Without travelling all the miles
We created a brand narrative that celebrates the confluence of health and freshness delivered through decades of experience, built in the region and a family managed local farm.
