Partnering Avanse - India’s leading pvt sector education loans brand
Identity Design + Print + Digital Design + Launch
In a nutshell
Avanse is a subsidiary company of DHFL operating in the area of education loans. The company had an objective to achieve a 4x book size in 1 FY. We worked with Avanse to lead the mission on multiple fronts
What we did
We approached the business problem with a three-pronged strategy:
- Raise brand awareness among target consumers
- Leverage the brand among employees
- Motivate channel partners
As a branding agency in Mumbai, we translated this strategy into an 8-week, 360-degree multimedia campaign for the summer season. This effort, the first of its kind by an educational loans player in the market, helped cement Avanse’s ownership of the category across key geographies.
In order to build salience, we decided to establish Avanse as THE leading educational loans player in the market.
