Branding a high luxury project by Hyderabad’s premier developer
Naming + Identity + Strategy + Print + Digital
In a nutshell
Jayabheri Group is one of the top real estate companies in Hyderabad. They were launching a high luxury residential project at a prime location in the city. The branding needed to bring alive a sense of respect and stature for the project.
What we did
The naming was done with the primary goal of building stature. The minimalistic identity inspired by the name itself brought a sense of elegance and exclusivity to the project. The project brochure, site branding and print design extended this essence across customer touchpoints.
We wanted to give the project an essence of power without looking like “trying too hard” to achieve the desired perception.
