Specta is sculpted art.

Brand Strategy + Identity + Website + Print

Specta is the waltz of imagination, technology, and nature. It’s the outcome of world-class Breton technology, ARL Group’s decades of expertise in process manufacturing, and leading minds coming together to create refreshing ideas for Engineered Quartz Stone Surface.

ARL Group is a building materials-based company and has been in the business for over 25 years. Built on values and driving growth with the foundational strength of relationships, the ARL Group has come a long way since its inception. The company has built a lasting legacy of excellence and high quality in process manufacturing. Today, the company has multiple category-leading brands that come out of its leading facilities.

As an expansion into the kitchen slab verticals, ARL set up a state-of-the-art manufacturing plant to manufacture engineered stones, popularly known as quartz surfaces. They approached Brand Harvest to build an entry strategy into the category of kitchen slabs and create a new age brand that resonates with the premium end of consumer segments within India and the global markets.

What We Did

Category study, competition analysis, influencer study, and consumer understanding. With rich data points and consumer insights, we worked on the overall brand positioning strategy and made recommendations on value proposition and tag line.

Naming & Identity

The name Specta is derived from Spectacular, representing the quartz surfaces to add first the aesthetic value and also enhance functional performance. The lion face is a visual representation of being the undisputed leader in quality standards and metaphorically standing for being majestic for its looks and appeal.

Imagination Cast in Stone

Specta is the waltz of imagination, technology and nature. It’s the outcome of world-class Breton technology, ARL's manufacturing process expertise honed over decades and leading minds coming together to create refreshing ideas for quartz stone surfaces.

Ignited
inspirations

Specta brings you a choice of colours, designs and patterns to match your imaginations. Go ahead explore the wonderful world of designer quartz stones and match them with your kitchen and living spaces to create a signature style.

Positioning

Designers across the world seek products that enhance the overall appeal of their creations or assist them in crafting better solutions. Specta is positioned as a brand that brings alive the imagination of both designers and end users.

Digital Design and Marketing Communications

A comprehensive and interactive website was developed, followed by brochures and product catalogs. A launch communication aimed at digital media was designed to effectively introduce the brand.

The quartz difference

Impact
Resistant
Heat
Resistant
Durable
Limitless
Design
Stain
Free
Scratch
Resistant
Hygienic

Specta is sculpted art.

Imagination Cast in Stone

Ignitedinspirations

The quartz difference

Ignited
inspirations