Amenities that accentuate the joy of living
New Brand Launch + Strategy + Identity Design + Digital Design + Rebranding
In a nutshell
Myscape Courtyard is a super-premium villa project in Hyderabad, the flagship project of the MyScape brand of real-estate.Targeting the super HNIs of Hyderabad, the project needed to break free from the clutter of the real-estate industry in the city.
What we did
An unusual and striking brand identity, inspired by the project amenities that were cutting-edge, was developed by us and came as a breath of fresh air. The flow of the site was designed in a single-page parallax to allow ease of navigation across devices and to create visual delight. The breadth of imagery and information on features and amenities was all planned in a seamless manner to capture the essence of the project while keeping it visually rich and experiential.
Studying the decision-making process of the HNI customer in Hyderabad, we realised that the project website serves as the single most important factor in casting a first impression. As a branding agency in Mumbai, we focused on translating this insight into a digital experience that could establish the right perception from the very first interaction.
