Identity Design + Digital Design + Launch
What we did
We explored the world of hospitality and hotels, coming up with a stylish and contemporary icon in an industry which otherwise retains much of its old-fashioned approach to hospitality. This was the starting point for the creation of a complete ‘Avatar’ to take on the last-minute hotel booking category. As a branding company in Mumbai, we shaped the brand across its identity, mobile interface, website and communication. Sorted is premium, vibrant and modern, creating an interesting and compelling story for the last-minute traveller.
Sorted represents the creation of a completely new category – that of last-minute hotel bookings. The visual brand identity for Sorted needed to connote the hospitality category clearly, while also being digital-first in nature and design.