In a nutshell

Over the last two decades, this Pune-based software company has been empowering business transformation through software products and solutions built on deep domain expertise. Over the years, Softtech has leveraged leading industry practices in the architecture, engineering and construction (AEC) domains to create value for businesses. With an ambitious growth plan, including reaching out to global clients, the need to rebrand was strongly felt. As a branding agency in Mumbai, we helped translate Softtech’s belief in empowering businesses into a distinctive brand idea; one that reflects the ability to make the right decisions and move forward. This led to the brand idea, “Moving forward… by empowering transformation,” with the identity serving as a reflection of this idea.

What we did

We partnered with Softech to do stakeholder research, develop the brand strategy, articulate the brand essence and design the overall brand identity. We have also designed their corporate website, corporate brochure and other marketing-related collateral. The high point was our ability to articulate the brand story that creates high relevance within the software industry for the AEC category.

Empowering business leaders with real time information. Right decisions help businesses move forward.

Brand Identity Design and development for a leading software company within the AEC domain