In a nutshell

MATA offers one of the largest logistics networks in India with over 235 branches dotting the entire length and breadth of the country. The company has 2000 strong people team, 400+ company owned vehicles, 5000 affiliate vehicles, and warehousing facility spread across 1.4 million sq. ft. space. Over the past two decades the company has grown exponentially and the time was appropriate to communicate the size, stature and promise of the future. MATA wanted to build a global footprint and become the preferred logistics partner for international shipments into India.

What we did

We partnered with Mata to create the new brand promise. The exercise was strategic and engaging, involving multiple stakeholder interviews with customers and staff, workshops, and interactions to arrive at a meaningful brand promise. As a branding agency in Mumbai, we helped reshape the brand from its positioning to its visual identity, including content development and website design. “Nothing’s too far” expresses not just the ability to cover physical distance but also the pursuit of operational excellence.

No distance too far, no challenge too big. This idea had to be expressed while also bringing alive category cues in the design of the identity. The visual brand identity design is a true reflection of this thought.

Positioning and rebranding a Kolkata based logistics company