Identity + Packaging + Brand Launch + Print + Digital
The context:
Freshy Foods is a regional brand in the space of pickles, sauces, jams and more - it’s a space dominated by large multinationals with all the marketing muscle. But Freshy is brave, native and knows the local palate. Brand Harvest began the journey with Freshy in its quest to become a brand to reckon with. Over the years, Freshy has evolved to be the region’s favorite brand.
Distinctive taste and tanginess:
Design approach - the joy of being native. Freshy design approach celebrates the distinctive palate of North-east. It brings alive all the fresh produce, the taste and juiciness of ingredients. It’s a simple joyful approach to bring the brand narrative home.
