Brand personality refers to the set of human characteristics and traits that are attributed to a brand.

The identity or the logo is the most visible symbol of any company or brand.

Why most logistics company needs to look at re-positioning their brands?

Fintech is disrupting the NBFC Sector and therefore conventional NBFC companies need to revisit brand Identity and positioning

The organic staples market in India is slowly and steadily growing over the past decade or so. India is one of the top 10 countries in the world in terms of cultivable land under organic certification and has a potentially vast and

White Gold – The unstoppable rise of alternative milks. With increasing awareness, many people across the world have chosen to become vegan. Therefore no milk products and no meat.

With cloud computing on the rise, it’s only natural that the cloud services and

The repositioned services offering will be tentatively represented like below.